As of August 2018, approximately 43.4 percent of Latin American respondents aged 15 to 25 stated to use Instagram, making this the age group in which the social media platform proved to be the most popular.
Meanwhile, according to the same survey, the proportion of men using Instagram that year in the region was higher than the one for women.
Share of Instagram users in Latin America in 2018, by age
The survey was carried out in 18 countries of the region (Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela). In each of the countries the number of respondents amounted to between 1,000 and 1,200. The samples were representative for the population of each of the countries.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Corporación Latinobarómetro. (November 9, 2018). Share of Instagram users in Latin America in 2018, by age [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/754379/latin-america-usage-penetration-instagram-age/
Corporación Latinobarómetro. "Share of Instagram users in Latin America in 2018, by age." Chart. November 9, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/754379/latin-america-usage-penetration-instagram-age/
Corporación Latinobarómetro. (2018). Share of Instagram users in Latin America in 2018, by age. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/754379/latin-america-usage-penetration-instagram-age/
Corporación Latinobarómetro. "Share of Instagram Users in Latin America in 2018, by Age." Statista, Statista Inc., 9 Nov 2018, https://www.statista.com/statistics/754379/latin-america-usage-penetration-instagram-age/
Corporación Latinobarómetro, Share of Instagram users in Latin America in 2018, by age Statista, https://www.statista.com/statistics/754379/latin-america-usage-penetration-instagram-age/ (last visited November 22, 2024)
Share of Instagram users in Latin America in 2018, by age [Graph], Corporación Latinobarómetro, November 9, 2018. [Online]. Available: https://www.statista.com/statistics/754379/latin-america-usage-penetration-instagram-age/
