HBO Now/HBO Go subscriptions in the U.S. 2020, by age group
A survey conducted in March 2020 in the United States revealed that HBO Now and HBO Go were most popular among younger generations, with 12 percent of 18 to 29-year-olds and 16 percent of those aged 30 to 44 years saying that they had a current subscription. Meanwhile, just six percent of over 55s said the same, and more than 20 percent of adults aged 65 or above had not heard of the platforms.