Pet products dog owners recently purchased online in the U.S. 2018

According to a 2018 survey which questioned dog owners who buy pet products online about their purchasing habits in the United States, 44 percent of respondents had bought dry dog food online in the past 12 months. Pet treats and chews were also a popular category to purchase through e-commerce channels.

Why buy online rather than in-store?

With the growth and development of e-commerce in the United States, more and more consumers are turning to online channels for all sorts of purchases. The number of U.S. households buying pet products online follows this trend – in 2018 over 13,200 households bought such products online, almost 10,000 more than in 2013. According to a consumer survey, the leading motivations for shopping online for pet products include convenience, competitive pricing and increased value for money with the offer of free shipping.

Leading dry dog food brands

In 2017, Pedigree and Purina Dog Chow were the two leading named brands within the American dry dog food market, accounting for 10.9 and 9.4 percent of the total market respectively. This equated to sales of around 549.5 million U.S. dollars for Pedigree and 474.6 million U.S. dollars for Purina Dog Chow million U.S. dollars in that year.