This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how often they use skin care (day time skin care, eye care etc.) products from the same brand. Among those surveyed, 33 percent position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one brand nor constantly trying out new ones.
Women's opinions on skin care (day time skin care, eye care etc.) brand loyalty in the United Kingdom (UK) in 2017*
English speaking female population; those who use facial skin care at least once a month
Method of interview
Online survey
Supplementary notes
*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I always use the same brand of skin care (day time skin care, eye care etc.). | I always try different skin care (day time skin care, eye care etc.) brands.]"
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Statista. (June 1, 2017). Women's opinions on skin care (day time skin care, eye care etc.) brand loyalty in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/724808/women-s-skin-care-brand-loyalty-united-kingdom-uk/
Statista. "Women's opinions on skin care (day time skin care, eye care etc.) brand loyalty in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/724808/women-s-skin-care-brand-loyalty-united-kingdom-uk/
Statista. (2017). Women's opinions on skin care (day time skin care, eye care etc.) brand loyalty in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/724808/women-s-skin-care-brand-loyalty-united-kingdom-uk/
Statista. "Women's Opinions on Skin Care (Day Time Skin Care, Eye Care Etc.) Brand Loyalty in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/724808/women-s-skin-care-brand-loyalty-united-kingdom-uk/
Statista, Women's opinions on skin care (day time skin care, eye care etc.) brand loyalty in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/724808/women-s-skin-care-brand-loyalty-united-kingdom-uk/ (last visited October 30, 2024)
Women's opinions on skin care (day time skin care, eye care etc.) brand loyalty in the United Kingdom (UK) in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/724808/women-s-skin-care-brand-loyalty-united-kingdom-uk/
