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Link to original content: http://www.statista.com/statistics/722845/important-makeup-features-among-us-women/
Brands and luxury cosmetics: factors of good makeup products according to U.S. women 2017 | Statista

Factors influencing U.S. women when choosing makeup products 2017

Published by
D. Petruzzi,
Feb 2, 2022
This statistic shows the most important features when choosing makeup products according to female consumers in the United States as of May 2017. According to the survey of women interested in beauty and cosmetics that purchased makeup at least once per week, 84 percent said they considered quality as one of the most important features when choosing makeup.

Most important product features for women when selecting makeup products in the United States as of May 2017

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Source

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Release date

June 2017

Region

United States

Survey time period

May 16 to 18, 2017

Number of respondents

218 respondents

Age group

18 years and older

Special properties

those interested in beauty and/or cosmetics that purchased makeup at least once per week

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When choosing makeup products, which features are most important to you?"
Multiple answers were possible.

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