Dairy brand Yili ranked first for eight consecutive years in Kantar Worldpanel's most chosen Chinese FMCG brand ranking. In 2022, the brand received around 1.23 billion Consumer Reach Points, followed by another popular dairy brand Mengniu with about 1.07 billion points.
Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022
(in million Consumer Reach Points*)
* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand).
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Kantar Worldpanel. (June 30, 2023). Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*) [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/718409/fmcg-brands-reach-china/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*)." Chart. June 30, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/718409/fmcg-brands-reach-china/
Kantar Worldpanel. (2023). Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*). Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/718409/fmcg-brands-reach-china/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands Based on Household Reach in China in 2022 (in Million Consumer Reach Points*)." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/718409/fmcg-brands-reach-china/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*) Statista, https://www.statista.com/statistics/718409/fmcg-brands-reach-china/ (last visited October 30, 2024)
Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2022 (in million Consumer Reach Points*) [Graph], Kantar Worldpanel, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/718409/fmcg-brands-reach-china/
