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The ad spending in the 'Cinema Advertising' segment of the advertising market in Belgium was forecast to continuously increase between 2024 and 2029 by in total 3.1 million euro (+29.72 percent). After the ninth consecutive increasing year, the ad spending is estimated to reach 13.5 million euro and therefore a new peak in 2029.

The Statista Market Insights cover a broad range of additional markets.

Cinema advertising spending in Belgium from 2017 to 2029 (in million euros)

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Release date

October 2024

More information

Region

Belgium

Survey time period

2017 to 2029

Special properties

estimates

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Cinema Advertising market pertains to the advertising sector within the cinema industry, where businesses and brands utilize various advertising formats, including pre-show ads, in-screen commercials, lobby displays, and interactive promotions, to reach a captive audience of moviegoers within cinema venues. This market offers advertisers a unique opportunity to engage with audiences in a theatrical setting, leveraging the immersive environment and high-quality audiovisual systems to create impactful and memorable brand experiences.

Additional Information:

The market encompasses key metrics such as ad spendings, average ad spending per viewer (ARPU), viewers and viewer penetration with revenues being generated through advertisers' payments for advertising placements within cinemas, including on-screen and off-screen promotions. Key players in the market are companies, such as National CineMedia, Screenvision Media, and Cineplex Digital Media.

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