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Link to original content: http://www.statista.com/statistics/693437/marketing-budget-change-according-to-cmos-usa/
U.S. marketing spending changes 2012-2025 | Statista

Expected change in marketing spending according to CMOs in the U.S. 2012-2025

Published by
J. G. Navarro,
Nov 13, 2024

During a September 2024 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, their marketing spending increased by 5.8 percent during the 12 months preceding the study. Respondents also expected the expenditure to grow by 8.6 percent in the following 12 months.

Change in marketing spending according to chief marketing officers (CMOs) in the United States from February 2012 to September 2025

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Sources

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Release date

November 2024

Region

United States

Survey time period

February 2012 to September 2024

Number of respondents

260**

Special properties

among marketing leaders from for-profit companies

Supplementary notes

* Forecast.

** Number of respondents of the September 2024 survey.

Data preceding 2021 was retrieved from earlier releases.

The source does not specify the type of the survey.

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