In the first half of 2024, the home appliances sector accounted for almost 40 percent of the Gross Merchandise Volume (GMV) in Brazil. Health was the second most important e-commerce category based on GMV share, with about 20 percent, not considering the other categories. Based on the number of orders, fragrances and cosmetics was the best-selling segment.
Distribution of online Gross Merchandise Volume (GMV) in Brazil in the 1st half 2024, by category
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Ebit, & NielsenIQ. (August 19, 2024). Distribution of online Gross Merchandise Volume (GMV) in Brazil in the 1st half 2024, by category [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/682348/brazil-eretail-category-revenue-share/
Ebit, und NielsenIQ. "Distribution of online Gross Merchandise Volume (GMV) in Brazil in the 1st half 2024, by category." Chart. August 19, 2024. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/682348/brazil-eretail-category-revenue-share/
Ebit, NielsenIQ. (2024). Distribution of online Gross Merchandise Volume (GMV) in Brazil in the 1st half 2024, by category. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/682348/brazil-eretail-category-revenue-share/
Ebit, and NielsenIQ. "Distribution of Online Gross Merchandise Volume (Gmv) in Brazil in The 1st Half 2024, by Category." Statista, Statista Inc., 19 Aug 2024, https://www.statista.com/statistics/682348/brazil-eretail-category-revenue-share/
Ebit & NielsenIQ, Distribution of online Gross Merchandise Volume (GMV) in Brazil in the 1st half 2024, by category Statista, https://www.statista.com/statistics/682348/brazil-eretail-category-revenue-share/ (last visited November 24, 2024)
Distribution of online Gross Merchandise Volume (GMV) in Brazil in the 1st half 2024, by category [Graph], Ebit, & NielsenIQ, August 19, 2024. [Online]. Available: https://www.statista.com/statistics/682348/brazil-eretail-category-revenue-share/