This statistic shows the results of a survey conducted between April and December of 2016 among around 9,000 adult Americans on their preferred laundry detergent brand. The results were sorted by ethnicity. During the survey, 39.5 percent of African American respondents stated their preferred brand is Tide; 40.5 percent of Hispanic respondents said the same.
United States: Brand preferences for laundry detergent in 2016, by ethnicity
* African American, n=1,150
Asian American, n=322
Hispanic, n=1,210
Caucasian, n=6,267.
The source does not specify why the figures do not add up to 100 percent.
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The Brand Strength Monitor. (January 16, 2017). United States: Brand preferences for laundry detergent in 2016, by ethnicity [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/659600/united-states-brand-preferences-laundry-detergent-by-ethnicity/
The Brand Strength Monitor. "United States: Brand preferences for laundry detergent in 2016, by ethnicity." Chart. January 16, 2017. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/659600/united-states-brand-preferences-laundry-detergent-by-ethnicity/
The Brand Strength Monitor. (2017). United States: Brand preferences for laundry detergent in 2016, by ethnicity. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/659600/united-states-brand-preferences-laundry-detergent-by-ethnicity/
The Brand Strength Monitor. "United States: Brand Preferences for Laundry Detergent in 2016, by Ethnicity." Statista, Statista Inc., 16 Jan 2017, https://www.statista.com/statistics/659600/united-states-brand-preferences-laundry-detergent-by-ethnicity/
The Brand Strength Monitor, United States: Brand preferences for laundry detergent in 2016, by ethnicity Statista, https://www.statista.com/statistics/659600/united-states-brand-preferences-laundry-detergent-by-ethnicity/ (last visited October 30, 2024)
United States: Brand preferences for laundry detergent in 2016, by ethnicity [Graph], The Brand Strength Monitor, January 16, 2017. [Online]. Available: https://www.statista.com/statistics/659600/united-states-brand-preferences-laundry-detergent-by-ethnicity/
