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Link to original content: http://www.statista.com/statistics/644661/pre-purchase-online-touchpoints-italy/
Italy: fashion & lifestyle pre-purchase online touchpoints 2023 | Statista

Online sources of information for fashion and lifestyle products in Italy 2023

Published by Daniela Coppola, Feb 20, 2024
In 2022, search engines and marketplaces were the favorite touchpoint before fashion and lifestyle purchases in Italy. Search engine were the first source of information for 64 percent of consumers, while another 56 percent of online fashion shoppers browsed marketplaces like Amazon or Zalando.

Online sources of information for fashion and lifestyle products in Italy as of 2023

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Sources

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Release date

May 2023

Region

Italy

Survey time period

as of May 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

e-buyers

Supplementary notes

To the question: 'Which of the following do you mainly do before buying a fashion item on an off-price website?'

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Topics

Online marketplaces in ItalyOnline marketplacesOnline marketplaces in FranceOnline marketplaces in Latin AmericaE-commerce in Italy
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