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Link to original content: http://www.statista.com/statistics/543907/reasons-for-drinking-wine-among-us-consumers/
Reasons for drinking wine in the U.S. 2016 | Statista

U.S. consumers' reasons for drinking wine 2016

Published by Statista Research Department, Dec 6, 2016
This statistic shows the results of a survey conducted in 2016 on U.S. consumers' reasons for drinking wine. According to the report, approximately 80 percent of the respondents answered that they drank wine because they liked the taste.

Reasons for drinking wine among U.S. consumers in 2016

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Sources

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Release date

December 2016

Region

United States

Survey time period

2016

Number of respondents

1,081 respondents

Age group

21 years and older*

Special properties

American Wine Consumers from 50 States

Supplementary notes

* 29% were Millennials ages 21-39; 22% were Gen Xers ages 40-50; 40% were Baby Boomers ages 51-69, and 9% were from the Greatest generation, aged 70 and above.
The source does not provide any information about the type of survey.
The source does not mention how exactly the question was posed.
The source does not provide any information on possible additional answering options during the survey.
Date and study characteristics apply to the 2016 survey. Figures for the previous year have been conducted among equally large samples. It should be noted that in the 2015 survey there were 56% Millennials and no members of the Greatest Generation, which could explain some of the changes observed in this year’s survey results.

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