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Link to original content: http://www.statista.com/statistics/536211/programmatic-share-of-display-ad-sales-uk/
Programmatic share of display ad sales UK 2013-2017 | Statista

Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017

Published by Statista Research Department, Jan 6, 2023
This statistic shows the share of UK digital display advertising sold programmatically from 2013 to 2017. In 2017, the share reached 80 percent and accounted for roughly 3.1 billion British pounds.

Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017

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Release date

April 2018

Region

United Kingdom

Survey time period

2013 to 2017

Supplementary notes

* ‘Programmatic’ refers to display ads that are bought and sold using automated systems and processes such as real-time bidding.
Figures for some years were published earlier by the source.

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Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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