In 2018, 77 percent of Generation X households in the United States used a streaming video service, up from 64 percent in the previous year. Generation X households were less likely than Millennials or Gen Zers to have a video streaming subscription, but were more likely than their younger counterparts to use pay TV. The way in which media consumption changes according to age is frequently discussed not only by industry experts as a point of interest, but also studied by marketers seeking to target certain demographic groups via their marketing campaigns.
Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018
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Deloitte. (July 17, 2019). Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/495990/streaming-service-usage-usa-gen-x/
Deloitte. "Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018." Chart. July 17, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/495990/streaming-service-usage-usa-gen-x/
Deloitte. (2019). Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/495990/streaming-service-usage-usa-gen-x/
Deloitte. "Share of Generation X Households with a Video Streaming Subscription in The United States in 2017 and 2018." Statista, Statista Inc., 17 Jul 2019, https://www.statista.com/statistics/495990/streaming-service-usage-usa-gen-x/
Deloitte, Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018 Statista, https://www.statista.com/statistics/495990/streaming-service-usage-usa-gen-x/ (last visited November 22, 2024)
Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018 [Graph], Deloitte, July 17, 2019. [Online]. Available: https://www.statista.com/statistics/495990/streaming-service-usage-usa-gen-x/
