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Link to original content: http://www.statista.com/statistics/492171/canadian-market-research-revenues-by-survey-method/
Market research spend by survey type Canada | Statista

Distribution of market research spend in Canada by method of survey 2022

Published by
Raphael Bohne,
Nov 24, 2023
In 2022, online/mobile quantitative research was the method of survey where most money was invested in Canada in 2022, with 38 percent of the total share. Audience measurement was second in the list, with 11 percent of the share.

Distribution of market research spend in Canada in 2022, by method of survey

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Release date

September 2023

Region

Canada

Survey time period

2022

Supplementary notes

* Qualitative market research methods.
Figures may not sum up due to rounding.

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