Brand value of the 10 most valuable Vietnamese brands 2023
In 2023, Viettel was the leading brand in Vietnam, with a brand value of over 8.9 billion U.S. dollars. Other valuable brands in Vietnam included Vinamilk, VNPT, and Vietcombank.
Viettel Group
Viettel, the multinational company dominates Vietnam’s telecommunication service sector, has played an essential role in shaping the country’s communication landscape. Headquartered in Hanoi, Viettel has connected millions of people across Vietnam, bridging the digital divide and providing affordable and reliable telecommunications solutions for consumers. As a state-owned enterprise, Viettel has contributed significantly to the country’s economic growth as well as the future of internet and telecommunications in Vietnam.
The influence of e-commerce on increasing brand value
Brands enhance business performance primarily by exerting influence on customer choices, especially with the rise of e-commerce, which has a major contribution to enterprises’ brand value. A survey among Vietnamese consumers in 2022 revealed that more than half of the respondents had discovered new brands via online platforms, indicating the importance of digital marketing and online presence for brands. With more consumers discovering new brands online, businesses need to invest in effective digital marketing strategies to stand out from their competitors, by leveraging e-commerce platforms and digital marketing solutions, to reach and engage with consumers as well as build brand awareness and loyalty among them.
Viettel Group
Viettel, the multinational company dominates Vietnam’s telecommunication service sector, has played an essential role in shaping the country’s communication landscape. Headquartered in Hanoi, Viettel has connected millions of people across Vietnam, bridging the digital divide and providing affordable and reliable telecommunications solutions for consumers. As a state-owned enterprise, Viettel has contributed significantly to the country’s economic growth as well as the future of internet and telecommunications in Vietnam.
The influence of e-commerce on increasing brand value
Brands enhance business performance primarily by exerting influence on customer choices, especially with the rise of e-commerce, which has a major contribution to enterprises’ brand value. A survey among Vietnamese consumers in 2022 revealed that more than half of the respondents had discovered new brands via online platforms, indicating the importance of digital marketing and online presence for brands. With more consumers discovering new brands online, businesses need to invest in effective digital marketing strategies to stand out from their competitors, by leveraging e-commerce platforms and digital marketing solutions, to reach and engage with consumers as well as build brand awareness and loyalty among them.
