The source estimated that ad blocking would cost the advertising industry roughly 54 billion U.S. dollars in lost revenue in 2024. The regions generating largest losses are North America with 24 billion and Asia-Pacific with 18 billion dollars.
Cost of ad blocking worldwide in 2024, by region
(in billion U.S dollars)
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Eyeo. (January 2, 2024). Cost of ad blocking worldwide in 2024, by region (in billion U.S dollars) [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/454511/ad-blocking-cost-worldwide/
Eyeo. "Cost of ad blocking worldwide in 2024, by region (in billion U.S dollars)." Chart. January 2, 2024. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/454511/ad-blocking-cost-worldwide/
Eyeo. (2024). Cost of ad blocking worldwide in 2024, by region (in billion U.S dollars). Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/454511/ad-blocking-cost-worldwide/
Eyeo. "Cost of Ad Blocking Worldwide in 2024, by Region (in Billion U.S Dollars)." Statista, Statista Inc., 2 Jan 2024, https://www.statista.com/statistics/454511/ad-blocking-cost-worldwide/
Eyeo, Cost of ad blocking worldwide in 2024, by region (in billion U.S dollars) Statista, https://www.statista.com/statistics/454511/ad-blocking-cost-worldwide/ (last visited November 25, 2024)
Cost of ad blocking worldwide in 2024, by region (in billion U.S dollars) [Graph], Eyeo, January 2, 2024. [Online]. Available: https://www.statista.com/statistics/454511/ad-blocking-cost-worldwide/
