The timeline presents data on the digital share of advertising spending in selected European ad markets as of 2014. The British ad market was ahead of other European markets in 2014, with digital advertising accounting for 47.3 percent of total media ad spending that year.
Share of advertising spending going on digital advertising in selected European countries in 2014
Figures have been rounded and include advertising that appears on desktop and laptop computers as well as mobile phone and tablets, and include all the various formats of advertising on those platforms; exclude SMS, MMS and P2P messaging-based advertising. * Includes SMS, MMS and P2P messaging-based advertising.
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eMarketer. (March 27, 2015). Share of advertising spending going on digital advertising in selected European countries in 2014 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/451167/digital-share-of-ad-spend-in-european-markets/
eMarketer. "Share of advertising spending going on digital advertising in selected European countries in 2014." Chart. March 27, 2015. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/451167/digital-share-of-ad-spend-in-european-markets/
eMarketer. (2015). Share of advertising spending going on digital advertising in selected European countries in 2014. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/451167/digital-share-of-ad-spend-in-european-markets/
eMarketer. "Share of Advertising Spending Going on Digital Advertising in Selected European Countries in 2014." Statista, Statista Inc., 27 Mar 2015, https://www.statista.com/statistics/451167/digital-share-of-ad-spend-in-european-markets/
eMarketer, Share of advertising spending going on digital advertising in selected European countries in 2014 Statista, https://www.statista.com/statistics/451167/digital-share-of-ad-spend-in-european-markets/ (last visited November 25, 2024)
Share of advertising spending going on digital advertising in selected European countries in 2014 [Graph], eMarketer, March 27, 2015. [Online]. Available: https://www.statista.com/statistics/451167/digital-share-of-ad-spend-in-european-markets/
