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From the selected regions, the ranking by penetration rate in the 'Games' segment of the media market is led by the United Kingdom with 53.27 percent and is followed by France (42.02 percent). In contrast, the ranking is trailed by Germany with 30.82 percent, recording a difference of 22.45 percentage points to the United Kingdom.

Find more statistics on other topics: a comparison of the revenue in the Philippines and a comparison of countries or regions regarding the penetration rate.

The Statista Market Insights cover a broad range of additional markets.

Gaming usage reach in selected markets in Europe in 2023

Characteristic	Market penetration rate
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Release date

November 2024

More information

Region

Europe

Survey time period

Jan 1st to Dec 31st 2023

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The games market refers to the entire industry involved in the creation, development, publishing, distribution, and monetization of video games. This market encompasses a wide range of products, including console games, PC games, mobile games, and online games. It also includes hardware and accessories such as gaming consoles, controllers, and virtual reality headsets. The games market is a rapidly growing industry, with millions of people worldwide playing video games and billions of dollars in revenue generated each year.

Structure:

The games market contains out of several different markets, such as Physically Sold Video Games, Mobile Games or Cloud Gaming. Information on all the other markets can be found on the relevant page.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through in-game purchases, consumer spending on games, and subscription fees. Additional definitions for each market can be found within the respective market pages. Market numbers for download games, mobile games, online games and gaming networks can also be found in the digital market insights in the video games market. Key players in the market are companies like Activision (Call of Duty), PUBG Mobile or GeForce Now. For more information on the data displayed, use the info button right next to the boxes.

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