This statistic shows the leading ten fast moving consumer goods brands ranked by consumer reach in Navarre, Spain, in 2014. As in the national ranking, Coca-Cola held the first place, closely followed by Campofrío with 1.7 million Consumer Reach Points.
Leading fast moving consumer goods brands ranked by consumer reach in Navarre (Spain) in 2014
(in million Consumer Reach Points*)
* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).
** 12,000 households nationwide. Number of households per region were not disclosed.
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Kantar Worldpanel. (July 9, 2015). Leading fast moving consumer goods brands ranked by consumer reach in Navarre (Spain) in 2014 (in million Consumer Reach Points*) [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/445212/leading-fmcg-brands-in-navarre-spain/
Kantar Worldpanel. "Leading fast moving consumer goods brands ranked by consumer reach in Navarre (Spain) in 2014 (in million Consumer Reach Points*)." Chart. July 9, 2015. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/445212/leading-fmcg-brands-in-navarre-spain/
Kantar Worldpanel. (2015). Leading fast moving consumer goods brands ranked by consumer reach in Navarre (Spain) in 2014 (in million Consumer Reach Points*). Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/445212/leading-fmcg-brands-in-navarre-spain/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods Brands Ranked by Consumer Reach in Navarre (Spain) in 2014 (in Million Consumer Reach Points*)." Statista, Statista Inc., 9 Jul 2015, https://www.statista.com/statistics/445212/leading-fmcg-brands-in-navarre-spain/
Kantar Worldpanel, Leading fast moving consumer goods brands ranked by consumer reach in Navarre (Spain) in 2014 (in million Consumer Reach Points*) Statista, https://www.statista.com/statistics/445212/leading-fmcg-brands-in-navarre-spain/ (last visited October 30, 2024)
Leading fast moving consumer goods brands ranked by consumer reach in Navarre (Spain) in 2014 (in million Consumer Reach Points*) [Graph], Kantar Worldpanel, July 9, 2015. [Online]. Available: https://www.statista.com/statistics/445212/leading-fmcg-brands-in-navarre-spain/
