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Link to original content: http://www.statista.com/statistics/435157/tv-ad-spend-in-europe-by-region/
Europe: ad spend by region 2022-2026 | Statista

Advertising spending in Europe 2022-2026, by market

Published by
J. G. Navarro,
Nov 18, 2024

The source forecast that, in 2025, advertising spending in Europe would amount to 161.9 billion U.S. dollars, of which over 50 billion dollars (or about 31 percent) would come from the United Kingdom alone. Expenditures in Germany and France were projected to reach 34.5 billion and 18.8 billion dollars, respectively. Western Europe was the third-largest ad market worldwide that year.

Advertising spending in Europe from 2022 to 2026, by market (in billion U.S. dollars)

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Sources

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Release date

November 2024

Region

Europe

Survey time period

2022 and 2023

Supplementary notes

* Forecasts.

** Statista calculated the figures for the rest of Western Europe based on the source's data.

*** Turkey ad spend figures adjusted for inflation by the source due to the high inflation.

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Statistics on " Advertising in Europe "

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Other statistics that may interest you Advertising in Europe

Overview

6

Digital overview

6

United Kingdom

5

Germany

5

France

5

Italy

5

Spain

5

Further related statistics

18

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Statistics

Topics

Advertising in EuropeAdvertising worldwideTrust in media in EuropeDigital advertising in EuropeMedia usage in Europe
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