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Link to original content: http://www.statista.com/statistics/418059/pogrammatic-spending-increase-by-channel-usa/
Programmatic ad spend growth in the U.S. 2027 | Statista

Programmatic ad spend growth in the U.S. 2018-2027

Published by Statista Research Department, Feb 12, 2024
In 2022, programmatic advertising spending in the United States increased by roughly nine percent on the figures reported for 2021. The global market values grew by eight percent in the same period.

Change in programmatic advertising spending in the United States from 2018 to 2027

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Release date

November 2023

Region

United States

Survey time period

2018 to 2022

Supplementary notes

* Forecast.

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Overview

8

Display & video

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Connected TV

8

Digital out-of-home

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Marketer insights

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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