D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowIn 2023, the product for hair and scalp care that accounted for the largest consumption value in Italy was shampoo. That year, the consumption value of shampoos added up to 481 million euros. Moreover, dyes and colored mousses were worth 171 million euros, ranking second in the chart.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Market overview
Products
Hair care in pharmacies
Consumption
Leading companies
International trade
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.