Clothing market: Top brands amongst U.S. teens 2024
Nike was by far the most popular brand of clothing amongst teenagers in the United States, according to survey results from Spring 2024. In that time period, one third of American teens preferred to buy and wear Nike clothes.
Nike
Nike is one of the world's best known brands, the famous tick logo and "just do it slogan" are instantly recognisable. Their apparel is worn by any of the world's most famous sportstars. Perhaps one of their most iconic lines are the Air Jordan sneakers. All this fame isn't for nothing. Nike was the most valuable apparel brand in 2023.
The increasing popularity of activewear
Activewear became increasingly popular over the coronavirus (COVID-19) pandemic, as people got used to more comfortable clothing, a trend which has continued as more people work remotely. This has led to sportswear blending into day-to-day fashion. This has helped activewear companies increase their revenues, with brands such as Adidas and Lululemon also seeing an upturn in sales.
