Women's and general magazine brand readers in the United Kingdom 2019-2020

From April 2019 to March 2020, 44.3 million people read magazine brands monthly in the United Kingdom either in print format or online via a desktop computer, smartphone, or tablet. A total of 24.9 million consumers aged 15 or above read women's monthly magazines, whereas weekly publications aimed at women were less popular.

Magazine print sales in decline in the UK

The sales volume of printed magazines has taken a major hit in recent years, falling from 820.1 million copies of magazine titles sold in 2011 to just 373.8 million copies in 2018. In consequence, a general decrease was observed in the annual revenue from printed magazines sales, with figures at 634.2 million British pounds in 2018, down from roughly 1.2 billion British pounds in 2011.

Towards a digital consumption

While print magazines consumption has been falling continuously, a different tendency was observed when it came to the digital magazine sector. In this regard, the sales volume of the digital sector grew by 31.6 percent in 2018 from the previous year. As of 2019, 51 percent of adults in Great Britain consumed magazines monthly through their phones compared to roughly 40 percent individuals reading print magazines.