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Link to original content: http://www.statista.com/statistics/329241/programmatic-digital-video-ad-spend-growth-usa/
Programmatic digital video ad spend growth in the U.S. 2023 | Statista

Programmatic digital video ad spend growth in the U.S. 2019-2023

Published by Statista Research Department, Feb 16, 2023
In 2021, programmatic digital video advertising spending in the United States was expected to increase by 48.3 percent. In 2021, the expenditure stood at 52.17 billion U.S. dollars and it was forecast to reach nearly 75 billion dollars in 2023.

Change in programmatic digital video advertising spending in the United States from 2019 to 2023

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Release date

January 2022

Region

United States

Survey time period

2019 and 2020

Supplementary notes

* Forecast.
Digital display ads transacted and fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes in-stream video such as those appearing before, during or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms such as Facebook Watch and Snapchat Shows; includes outstream video such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner and intersitial video ads; appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices for all formats mentioned.

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Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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