Snapchat: usage penetration in selected countries and territories 2024

As of April 2024, Saudi Arabia was the country with the highest Snapchat penetration rate globally, with 76.5 percent of the population using the image-based social media platform. Bahrain ranked second with a penetration rate of 73.5 percent, followed by Norway with 71.6 percent and Luxembourg with 69.2 percent. Out of the selected countries and territories, Finland had the lowest Snapchat reach with only three out of every ten people in the European country using the online network.

Snapchat+ and paid content: are social media subscriptions popular amongst platform audiences?

Snapchat, developed by Snap Inc., is among the online social platforms that have launched subscription services as a new way to generate revenue. For 3.99 U.S. dollars per month, Snapchat+ offers access to AI-generated content, among other exclusive features. So far, this subscription plan has grown steadily, increasing to nine million subscribers worldwide as of the first quarter of 2024.

Who uses Snapchat?

As of April 2024, India was the country with the highest number of Snapchat users worldwide with more than 200 million people using the platform in the country. Even though only 33.7 percent of the population of the United States used Snapchat, this country had the second largest Snapchat audience globally with more than 100 million users. Furthermore, as of January 2024, Snapchat found its biggest audience in those aged between 18 and 24 years, who accounted for 38.1 of the network’s global audience. In contrast, only around 3.7 percent of Snapchat users were 50 years or older.