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Link to original content: http://www.statista.com/statistics/326086/amazon-brand-value/
Amazon: brand value 2024 | Statista

Amazon: brand value 2006-2024

Published by
Julia Faria,
Jul 3, 2024

In 2024, Amazon's brand value increased by 23 percent, standing at 577 billion U.S. dollars. In 2023, the value recorded the only decline since 2015. In general, between 2006 and 2024, the figure had increased almost 100-fold. 

Diversification is key

Amazon ranked fourth among the leading brands worldwide in 2024. One of the brand's key growth drivers is its continued diversification of revenue streams. In addition to selling millions of products via its online platform, Amazon also moved beyond the realm of retail by launching the cloud platform Amazon Web Services (AWS), selling ad space, and extending its Prime subscription features.

Spotlight on retail brands

What makes Amazon stand out from many of the world's most valuable retail brands is its focus on e-commerce and the platform's extensive global availability. While U.S.-based competitors such as Walmart mainly operate in North America, Amazon serves millions of users across the globe. Zooming in on the Asia-Pacific region, the highest-valued retail brand in China was Pinduoduo in 2023.

Amazon's global brand value from 2006 to 2024 (in billion U.S. dollars)

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Release date

June 2024

Region

Worldwide

Survey time period

2006 to 2024

Supplementary notes

Figures preceding 2024 were retrieved from earlier publications.

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