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Link to original content: http://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/
E-shopping: average order values by source 2023 | Statista

Monthly global online shopping order value 2023, by traffic source

Published by
Stephanie Chevalier,
Nov 15, 2023
Direct navigation achieved the highest average value for online shopping orders on a global scale. E-commerce orders via email and search came next. Between January and September 2023, purchases made through social networks reached their peak in March, with an average order value (AOV) of 116.9 U.S. dollars.

Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars)

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Source

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Release date

November 2023

Region

Worldwide

Survey time period

January to September 2023

Special properties

customer sessions across 250+ retailer brands

Supplementary notes

Source does not provide a release date. The date given is that of last access.

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Overview

7

Leading players

6

Traffic and conversion

6

Shopping behavior

6

Digital payment

6

Further related statistics

14

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