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Link to original content: http://www.statista.com/statistics/318239/paid-search-ctr-ad-position-device-usa/
Paid search CTR in the U.S. by ad position & device 2014 | Statista

Paid search CTR in the U.S. 2014, by ad position & device

Published by Statista Research Department, Oct 17, 2014
The statistic shows paid search clickthrough rate (CTR) in the United States in the second quarter of 2014, by ad position and device. If ranked second on a search engine results page, a paid search ad had a clickthrough rate of two percent on tablet devices.

Paid search clickthrough rate (CTR) in the United States in 2nd quarter 2014, by ad position* and device

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Sources

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Release date

October 2014

Region

United States

Survey time period

Q2 2014

Special properties

represents activity on Marin Software's network, broader industry metrics may vary

Supplementary notes

The source provides the following explanation: "Indicates the position of an ad on a search engine results page (SERP)".

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Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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