Leading brands of cigarettes in Great Britain 2023 by number of consumers

Of the numerous brands of cigarettes available to consumers in Great Britain, many are owned by the Japanese cigarette manufacturing company Japan Tobacco. These include the well-known brands Sterling and Mayfair, which had 675,000 and 333,000 consumers in 2023, respectively. However, the most popular brand amongst British consumers was Marlboro, with 909,000 consumers.

Marlboro cigarettes

The American brand Marlboro had an estimated 909 thousand consumers in Great Britain in 2023. The most popular variety they offer is Marlboro Gold. The number of people consuming this variety was at almost 686 thousand that year. 
Marlboro’s global brand value has seen significant growth since 2006, rising to 72 billion U.S. dollars by 2019. This was an increase of almost 90 percent.

Cigarette usage

The number of people who identified as medium users has fallen in recent years, dropping from an estimated 2.8 million in 2013 to one million by 2020. Medium users were those who smoked about 20 cigarettes per days.

As the health risks of smoking have become public knowledge, the number of smoking adults has decreased significantly. In 1974, 51 percent of men smoked, but by 2020 this had dropped to around 13 percent. On average, men were more likely to smoke than women.