According to this Kantar survey from 2024, 8.1 million people are consuming this product with a frequency level of 'Once a day'. In contrast, 2.9 million people have a frequency level of 'Once a week or less'.
Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency
(in 1,000s)
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Kantar. (July 2, 2024). Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/302666/perfume-and-eau-de-toilette-usage-frequency-in-the-uk/
Kantar. "Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/302666/perfume-and-eau-de-toilette-usage-frequency-in-the-uk/
Kantar. (2024). Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/302666/perfume-and-eau-de-toilette-usage-frequency-in-the-uk/
Kantar. "Number of Female Users of 'perfume & Eau De Toilette' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302666/perfume-and-eau-de-toilette-usage-frequency-in-the-uk/
Kantar, Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302666/perfume-and-eau-de-toilette-usage-frequency-in-the-uk/ (last visited October 30, 2024)
Number of female users of 'Perfume & Eau De Toilette' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302666/perfume-and-eau-de-toilette-usage-frequency-in-the-uk/