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Link to original content: http://www.statista.com/statistics/297586/most-viewed-tv-advertisers-uk/
Most-viewed TV advertisers in the UK 2023 | Statista

Most-viewed TV advertisers in the UK 2023

Published by Statista Research Department, May 23, 2024
In 2023, Procter & Gamble ranked as the most-viewed TV advertiser in the United Kingdom. TV ads from the consumer goods company generated 29.4 billion commercial impacts. Sky appeared as the second leading advertiser, with 19.1 billion impacts.

Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2023 (in billion commercial impacts)

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Sources

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Release date

April 2024

Region

United Kingdom

Survey time period

2023

Special properties

reweighted commercial impacts according to BARB reporting

Supplementary notes

The source defines a commercial impact as "one member of the target audience viewing one commercial."

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Overview

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Major players

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Marketer insights

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Consumer insights

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Spotlight: connected TV

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Topics

TV advertising in the United KingdomAdvertising in the UKProgrammatic advertising in the UKTelevision advertising in the U.S.TV advertising worldwide
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