During a survey published in November 2023, over one-third – or around 34 percent – of responding global brand leadership reported plans to increase their spending on out-of-home (OOH) advertising in the following year. For radio, that share stood at 15 percent. Meanwhile, 64 and 56 percent of respondents said they planned to reduce investments in print ads and linear TV commercials, respectively.
Expected change in selected traditional media budgets worldwide in 2024
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Statista. (November 3, 2023). Expected change in selected traditional media budgets worldwide in 2024 [Graph]. In Statista. Retrieved October 18, 2024, from https://www.statista.com/statistics/276654/global-advertising-growth-by-media-category/
Statista. "Expected change in selected traditional media budgets worldwide in 2024." Chart. November 3, 2023. Statista. Accessed October 18, 2024. https://www.statista.com/statistics/276654/global-advertising-growth-by-media-category/
Statista. (2023). Expected change in selected traditional media budgets worldwide in 2024. Statista. Statista Inc.. Accessed: October 18, 2024. https://www.statista.com/statistics/276654/global-advertising-growth-by-media-category/
Statista. "Expected Change in Selected Traditional Media Budgets Worldwide in 2024." Statista, Statista Inc., 3 Nov 2023, https://www.statista.com/statistics/276654/global-advertising-growth-by-media-category/
Statista, Expected change in selected traditional media budgets worldwide in 2024 Statista, https://www.statista.com/statistics/276654/global-advertising-growth-by-media-category/ (last visited October 18, 2024)
Expected change in selected traditional media budgets worldwide in 2024 [Graph], Statista, November 3, 2023. [Online]. Available: https://www.statista.com/statistics/276654/global-advertising-growth-by-media-category/