In 2008, Amazon, Apple, Google, Meta, and Microsoft held 30.8 percent of digital advertising revenues in the United States. In 2024, the market share more than doubled to 65.6 percent.
Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024
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eMarketer. (March 18, 2024). Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/273440/market-share-big-tech-ad-revenue-usa/
eMarketer. "Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024." Chart. March 18, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/273440/market-share-big-tech-ad-revenue-usa/
eMarketer. (2024). Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/273440/market-share-big-tech-ad-revenue-usa/
eMarketer. "Market Share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in Digital Advertising Revenue in The United States in 2008 and 2024." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/273440/market-share-big-tech-ad-revenue-usa/
eMarketer, Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024 Statista, https://www.statista.com/statistics/273440/market-share-big-tech-ad-revenue-usa/ (last visited November 22, 2024)
Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024 [Graph], eMarketer, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/273440/market-share-big-tech-ad-revenue-usa/