Ad spend of selected beverage brands in the U.S. 2022

In 2022, The Coca-Cola Company and PepsiCo spent the most on measured advertising of their popular sugary drinks In the United States. That year, Coca-Cola spent 327 million U.S. dollars on measured advertising for its flagship beverage, Coke. Meanwhile, PepsiCo invested 204 million dollars in promoting Pepsi.

A global leader in the beverage industry

Established in 1892, The Coca-Cola Company was among one of the largest companies in the world by market capitalization in 2023. That year, the company's market capitalization amounted to nearly 277 billion U.S. dollars. Its rival, PepsiCo, followed with a market capitalization of 268 billion dollars. In 2022, the beverage industry giant globally generated net operating revenue of 43 billion dollars. In 2021, the respective figure was nearly 39 billion dollars.

PepsiCo spends big on ads to compete

In 2022, PepsiCo’s ad expenditures in the United States reached approximately two billion dollars. The company underwent a logo redesign in 2009, estimated to cost around one million U.S. dollars, aiming to have a more modern, simplified appeal. It could be that higher marketing budgets will increase its chances, but there will be a tough battle, as loyal fans of either brand are unlikely to switch to the other.