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Link to original content: http://www.statista.com/statistics/262022/advertising-expenditure-of-procter-und-gamble-worldwide/
Advertising expenditure of Procter & Gamble worldwide 2011-2024 | Statista

Advertising expenditure of Procter & Gamble worldwide 2011-2024

Published by
D. Petruzzi,
Aug 14, 2024

This timeline shows the advertising expenditure of Procter & Gamble worldwide from 2011 to 2024. In 2024, Procter & Gamble spent about 9.6 billion U.S. dollars on advertising. This included television, print, radio, digital, as well as in-store advertising. 

Procter & Gamble, founded in 1837 by William Procter and James Gamble, is an American consumer goods company. Its headquarters are in Cincinnati, Ohio. The company's products include foods, beverages, cleaning agents, and personal care products.

Advertising expenditure of Procter & Gamble worldwide from 2011 to 2024 (in billion U.S. dollars)

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Release date

August 2024

Region

Worldwide

Survey time period

2011 to 2024

Special properties

Procter & Gamble's fiscal year runs from July, 1 to June, 30

Supplementary notes

Some figures were rounded.
Data taken from various publications by the source. 

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Overview

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Company figures

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Advertising expenditures

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Consumer behavior

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