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Link to original content: http://www.statista.com/statistics/255061/video-advertising-viewability-worldwide/
Desktop video ads viewability worldwide | Statista

Desktop video ad viewability rates worldwide 2018-2022

Published by Statista Research Department, Apr 26, 2024
In the first half of 2022, the global viewability rate of desktop video stood at 76.4 percent, meaning 76.4 percent of video ads displayed on desktop were in view in the measured period. This constitutes an slight decrease compared to the 77 percent reported in the first half of 2021.

Desktop video advertising viewability rates worldwide from 1st half 2018 to 2nd half 2022

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Release date

May 2023

Region

Worldwide

Survey time period

H1 2018 to H2 2022

Supplementary notes

Figures preceding H2 2022 were retrieved from earlier reports.
Data for H2 2021 and H1 2022 not available.

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Overview

6

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Connected TV (CTV) advertising

4

Free ad-supported streaming TV (FAST) advertising

4

Social video advertising

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Audience and consumption

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Further related statistics

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