Procter & Gamble (P&G) revenue 2012-2024

This timeline shows Procter & Gamble' revenue worldwide from 2012 to 2024. In 2024, its global revenue amounted to about 84 billion U.S. dollars. The fiscal year end of the company is June 30th, 2024.

Procter & Gamble

Procter & Gamble is a global company with operations in over 180 countries. The company's roots date back to the year 1837 when it was founded by William Procter and James Gamble in Cincinnati, Ohio, where the company's headquarters still remains. P&G manufactures and sells consumer goods across multiple product segments that are a part of the larger beauty, grooming, health care, household care, and baby care reportable business segments. As of 2014, Procter & Gamble announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which were producing 95 percent of the company's profits.

Procter & Gamble sells its products directly to mass merchandisers, grocery stores, membership club stores, drug stores and high-frequency stores. The North American markets (United States and Canada) continue to contribute to the majority of Procter & Gamble's net sales.

Advertising expenses

Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaign. This 167-year old company has used newspaper advertisements, radio and soap operas to advertise its popular brands like Crest, Pampers, Pantene and Folgers. In 2024, P&G's global advertising expenditure amounted to approximately 9.6 billion U.S. dollars. In the United States alone, Procter & Gamble spent 208 million U.S. dollars promoting its Olay brand in 2022.

Since 2000, P&G has been increasingly embracing targeted, viral and online marketing and in 2013 the company rebranded itself as PGE (Procter & Gamble Entertainment) with a new logo and an emphasis on multi-platform entertainment production.