Sales volume of the U.S. spirits industry by category 2010-2023

In 2023, the vodka sales volume in the United States amounted to 74.9 million 9 liter cases. Vodka accounted for about a quarter of the entire spirits industry volume that year. U.S. whiskey sales volume has grown by more than 20 million cases in the past decade.

The most popular vodka in the U.S.

Tito's Handmade Vodka, made by Fifth Generation, was the leading brand of vodka in the United States in 2022. Tito's Handmade is a relative newcomer to the vodka market, founded in 1997. In comparison, the second most popular brand, Smirnoff, was established in the 19th century. Over the last decade, Sales of Tito's Handmade have grown by over 800 percent in the last decade.

Vodka suppliers

Although Tito's Handmade is the most popular brand of vodka, it's supplier Fifth Generation, ranks third in vodka volume market share. In that regard, Diageo, makers of Smirnoff, as well as other well known brands Ketel One and Ciroc was the leader. Vodka accounted for approximately nine percent of Diageo's total net sales in 2023.