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In 2023, the Walt Disney Company generated a total revenue of 9.53 billion U.S. dollars in Europe, but the company's largest region was the Americas, which generated a revenue of about 71.21 billion U.S. dollars that year. The company's total revenue in 2023 amounted to 88.90 billion U.S. dollars.

Walt Disney Company - additional information

The Walt Disney Company was founded in 1923 by brothers Walt Disney and Roy O. Disney. Today, its headquarters are found in Burbank, California. Disney is made up of two major segments, including parks, experiences, and products, as well as media and entertainment. Disney’s theme parks and cruise line are maintained under the parks, experiences, and products division. In Florida, Disney’s Magic Kingdom was the most visited amusement park in the world in 2022, with over 17 million attendees. Disney emphasizes an image campaign that advertises Disney World as the “Happiest Place on Earth”, spending more than five billion U.S. dollars on advertising and marketing campaigns in 2022.

Disney's most profitable area

Disney's media and entertainment division generated a significant portion of its total revenue at 40.64 billion U.S. dollars in 2023. This segment includes television and cable channels, as well as streaming service Disney+, amongst others.

Revenue of the Walt Disney Company from 2010 to 2023, by region (in million U.S. dollars)

Characteristic	United States and Canada	Latin America and other	Europe	Asia Pacific	Americas*
2010	28,279	914	6,550	2,320	-
2011	30,848	1,073	6,455	2,517	-
2012	31,770	1,295	6,223	2,990	-
2013	34,021	1,506	6,181	3,333	-
2014	36,769	1,609	6,505	3,930	-
2015	40,320	1,680	6,507	3,958	-
2016	42,616	1,720	6,714	4,582	-
2017	41,881	1,640	6,541	5,075	-
2018	45,038	1,839	7,026	5,531	46,877
2019	50,555	3,213	8,006	7,796	53,805
2020	-	-	7,333	6,063	51,992
2021	-	-	6,690	6,571	54,157
2022	-	-	8,680	6,847	68,218
2023	-	-	9,533	8,160	71,205

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Release date

November 2023

More information

Region

Worldwide

Survey time period

2010 to 2023

Supplementary notes

*As of 2020 the Americas were grouped together as a single category, whereas previously Disney reported the U.S. & Canada and Latin America & other revenues separately. In its 2020 report, Disney also reported its results for the Americas for the years 2018 and 2019.
The Walt Disney Company reports its numbers based on fiscal years that end in October of the corresponding calendar year.
Figures for the period prior to 2020 come from earlier financial releases.

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