In 2023, Pandora's advertising revenue amounted to 1.6 billion U.S. dollars, increasing by 30 percent on the value of 1.18 billion reported two years earlier. The the last measured fiscal year, advertising accounted for roughly 75 percent of Pandora's total revenue.
Pandora's advertising revenue from 2006 to 2023
(in million U.S. dollars)
* Transition period. Until January 2013, Pandora's fiscal year started in February and ended in January of the following year. Starting with January 2014, Pandora's fiscal year will start on January 1 and end on December 31 of the same year. Figures other than for 2018 and 2019 come from earlier financial releases. Figures have been rounded. Pandora was acquired by SiriusXM on February 1, 2019, and as such, all figures for years prior to this point refer to Pandora's results pre-acquisition. SiriusXM Holdings included data for years 2018 and 2019 in its 2019 annual report. Data preceding 2020 were taken from earlier reports.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sirius XM Radio. (February 2, 2024). Pandora's advertising revenue from 2006 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/190926/advertising-revenue-of-pandora-since-2007/
Sirius XM Radio. "Pandora's advertising revenue from 2006 to 2023 (in million U.S. dollars)." Chart. February 2, 2024. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/190926/advertising-revenue-of-pandora-since-2007/
Sirius XM Radio. (2024). Pandora's advertising revenue from 2006 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/190926/advertising-revenue-of-pandora-since-2007/
Sirius XM Radio. "Pandora's Advertising Revenue from 2006 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 2 Feb 2024, https://www.statista.com/statistics/190926/advertising-revenue-of-pandora-since-2007/
Sirius XM Radio, Pandora's advertising revenue from 2006 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/190926/advertising-revenue-of-pandora-since-2007/ (last visited November 25, 2024)
Pandora's advertising revenue from 2006 to 2023 (in million U.S. dollars) [Graph], Sirius XM Radio, February 2, 2024. [Online]. Available: https://www.statista.com/statistics/190926/advertising-revenue-of-pandora-since-2007/
