A survey conducted in the APAC region in 2024 shows which online and offline channels business to business (B2B) buyers get to know vendors from. Industry events or trade shows are the most used channels at around 20 percent, followed by internet searches at 14 percent. The least used channels for finding vendors are Reddit and Pinterest, at about one percent each.
Off- and online channels B2B buyers learn about vendors from in the APAC region in 2024
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Digitalzone. (September 5, 2024). Off- and online channels B2B buyers learn about vendors from in the APAC region in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1490886/apac-off-online-channels-vendors/
Digitalzone. "Off- and online channels B2B buyers learn about vendors from in the APAC region in 2024." Chart. September 5, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1490886/apac-off-online-channels-vendors/
Digitalzone. (2024). Off- and online channels B2B buyers learn about vendors from in the APAC region in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1490886/apac-off-online-channels-vendors/
Digitalzone. "Off- and Online Channels B2b Buyers Learn about Vendors from in The Apac Region in 2024." Statista, Statista Inc., 5 Sep 2024, https://www.statista.com/statistics/1490886/apac-off-online-channels-vendors/
Digitalzone, Off- and online channels B2B buyers learn about vendors from in the APAC region in 2024 Statista, https://www.statista.com/statistics/1490886/apac-off-online-channels-vendors/ (last visited November 21, 2024)
Off- and online channels B2B buyers learn about vendors from in the APAC region in 2024 [Graph], Digitalzone, September 5, 2024. [Online]. Available: https://www.statista.com/statistics/1490886/apac-off-online-channels-vendors/