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Link to original content: http://www.statista.com/statistics/1490294/us-google-play-ab-testing-frequency/
U.S. Google Play A/B testing by frequency 2023 | Statista

A/B testing among leading Google Play apps in the U.S. 2023, by frequency

Published by Laura Ceci, Sep 4, 2024

According to a study conducted in 2023 among the most popular Android mobile apps available on the Google Play Store in the United States, 40 percent of apps conducted two or more A/B testings in the past year on the screenshots they displayed. A/B testings, also called as split testings, were not a popular App Store Optimization practice for testing what icons, videos, and feature graphics were more effective in onboarding users on the Google Play Store.

Split testing conducted on the most popular mobile apps in the Google Play Store in the United States in 2023, by frequency

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Release date

April 2024

Region

United States

Survey time period

2023

Special properties

in the past year; 1,000 top apps and mobile games in the U.S. market

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Google Play StoreMobile app usageGoogleAndroidApp stores
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