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Link to original content: http://www.statista.com/statistics/1489933/czechia-grp-share-in-tv-advertising-2023/
Czechia: GRP share in TV advertising 2023 | Statista

Gross rating point share in TV advertising in Czechia 2023, by television

Published by Statista Research Department, Sep 5, 2024

The highest GRP share in TV advertising in Czechia in 2023 belonged to Media Club and therefore TV channel Prima. Media Club owned almost 52 percent of business networks in delivered GRPs.

Gross rating point (GRP) share in TV advertising in Czechia in 2023, by television

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Release date

February 2024

Region

Czechia

Survey time period

2023

Supplementary notes

TV spots and sponsoring, calculated for shopping CS of the listed entities, i.e. ČT 15+, Media Club, Atmedia 15-69 and Nova Group 15-54

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Overview

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Radio, print, OOH, TV, and display advertising

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Digital and online advertising

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Social media advertising

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Public opinion on advertising

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Advertising expenditure in different segments

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