According to a survey conducted among marketers worldwide in August 2023, 70 percent of respondents said they trusted LinkedIn to deliver a positive return on investment (ROI) for their company. Instagram was cited by 68 percent of respondents, while WhatsApp rounded out the top three with 66 percent. Conversely, 70 percent of respondents stated they did not trust X (formerly Twitter) to provide a positive ROI.
Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023
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eMarketer. (May 14, 2024). Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1485467/social-media-platforms-positive-return-on-investment/
eMarketer. "Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023." Chart. May 14, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1485467/social-media-platforms-positive-return-on-investment/
eMarketer. (2024). Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1485467/social-media-platforms-positive-return-on-investment/
eMarketer. "Social Media Platforms Most Trusted to Deliver a Positive Return on Investment (Roi) by Marketers Worldwide as of August 2023." Statista, Statista Inc., 14 May 2024, https://www.statista.com/statistics/1485467/social-media-platforms-positive-return-on-investment/
eMarketer, Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023 Statista, https://www.statista.com/statistics/1485467/social-media-platforms-positive-return-on-investment/ (last visited November 21, 2024)
Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023 [Graph], eMarketer, May 14, 2024. [Online]. Available: https://www.statista.com/statistics/1485467/social-media-platforms-positive-return-on-investment/
