A 2024 survey found that 74 percent of consumers from the United States trusted product research results they found on YouTube. Family and friends enjoyed the highest trust values whereas Facebook the lowest.
Trust in product research results among consumers in the United States as of June 2024, by platform
among consumers who use each platform for product research
Supplementary notes
* Survey carried out among 3,140 respondents from Germany, the United Kingdom, and the United States. A separate number of respondents for the United States was not provided. <br>The source does not provide a date of survey. The date provided is the release date.Â
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GWI, & Reddit. (June 20, 2024). Trust in product research results among consumers in the United States as of June 2024, by platform [Graph]. In Statista. Retrieved November 26, 2024, from https://www.statista.com/statistics/1480936/trust-product-research-results-usa/
GWI, und Reddit. "Trust in product research results among consumers in the United States as of June 2024, by platform." Chart. June 20, 2024. Statista. Accessed November 26, 2024. https://www.statista.com/statistics/1480936/trust-product-research-results-usa/
GWI, Reddit. (2024). Trust in product research results among consumers in the United States as of June 2024, by platform. Statista. Statista Inc.. Accessed: November 26, 2024. https://www.statista.com/statistics/1480936/trust-product-research-results-usa/
GWI, and Reddit. "Trust in Product Research Results among Consumers in The United States as of June 2024, by Platform." Statista, Statista Inc., 20 Jun 2024, https://www.statista.com/statistics/1480936/trust-product-research-results-usa/
GWI & Reddit, Trust in product research results among consumers in the United States as of June 2024, by platform Statista, https://www.statista.com/statistics/1480936/trust-product-research-results-usa/ (last visited November 26, 2024)
Trust in product research results among consumers in the United States as of June 2024, by platform [Graph], GWI, & Reddit, June 20, 2024. [Online]. Available: https://www.statista.com/statistics/1480936/trust-product-research-results-usa/