Number of men using pre-shaving lotion or facial toner in Germany 2023
In 2023, there were around 2.02 million men in the German-speaking population aged 14 years and older who have used pre-shaving lotion or facial toner in the last seven days.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.