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Link to original content: http://www.statista.com/statistics/1478930/cosmetics-high-willingness-to-spend-germany/
Cosmetics in German: high spending willingness | Statista

Number of people in Germany with a high willingness to spend on cosmetics 2019-2023

Published by Statista Research Department, Nov 6, 2024

In 2023, around 10.94 million people in Germany were willing to spend money on cosmetics. Figures decreased annually during the timeline shown. 
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people in Germany with a high willingness to spend on cosmetics from 2019 to 2023 (in millions)

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Source

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Release date

June 2023

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population from 14 years of age in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people.
2020: 23,191 respondents, representing 70.64 million people.
2021: 22,563 respondents, representing 70.54 million people.
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.

Further information on the methodology can be found here.
During the survey, the question was asked in the following wording: "One is ready to spend money on something, and something else might be less important. Which item on this list is so important to you that you would be ready to spend more on it? Topic: cosmetics.”

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Topics

Cosmetics in GermanyCosmetics consumer behavior in the U.S.Cosmetics market in the United Kingdom (UK)Cosmetics and body care industry in DenmarkCosmetics in the Asia-Pacific region
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