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Link to original content: http://www.statista.com/statistics/1478699/most-used-b2b-e-commerce-channels-italy/
Italy: most used B2B e-commerce channels 2024 | Statista

Most used B2B e-commerce channels in Italy 2024

Published by Statista Research Department, Jul 9, 2024

A 2024 survey showed that most Italian companies sell their products and services through their own websites (44 percent). Extranet and electronic data interchange (EDI) follow in the ranking, with 41 and 31 percent, respectively.

Most popular B2B e-commerce channels in Italy as of 2024

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Source

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Release date

June 2024

Region

Europe, Italy

Survey time period

2023 to 2024

Number of respondents

615 enterprises

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The sample is representative of the population and it includes:
88 big enterprises (over 250 employees);
129 medium-sized enterprises (50 to 249 employees);
298 small enterprises (10to 49 employees).

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Overview

3

United Kingdom

5

Italy and Germany

5

Nordics

7

France and Benelux

8

Other EU countries

5

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Digital procurementB2B e-commerce in the United StatesSoftware as a Service (SaaS)B2B e-commerce in EuropeE-commerce platform technologies
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